In this post on Evergreen products, I’ll be talking about what they really are and how you can easily spot an evergreen product – no matter which niche you sell to.
By the time you’re done reading this post, you’ll know exactly what to look out for in picking your evergreen product to guarantee daily sales in your store – online or offline.
What are Evergreen Products?
In my own definition, evergreen products are products that have an everlasting appeal. They sell all year long, with no peak or off-peak periods.
For example, a store that sells toothpaste would always generate returning customers who buy the toothpaste because of the nature of the product.
You don’t need much convincing to tell a customer he needs to brush his teeth, right? That’s the power of having an evergreen product.
What makes a product an evergreen product?
Have you ever given a thought to what you sell, I mean, what your customers actually buy?
Do they buy because they just want to buy what you’re selling or do they buy because they want to solve a problem?
Listen to this!!!
Your customers buy because they want a solution, a feeling, satisfaction, so they’re not actually buying your product for what it is. They buy a means to an end.
The moment you can find a need that has an everlasting appeal; you have a winner!
Once you can ascertain the end for your customers and tailor your product to offer it, you’re sure to have an evergreen product/business.
Qualities of Evergreen products
Here are some qualities that differentiate evergreen products from the rest.
Top of the list of hot products for customers is convenience. All customers buy because they want the convenience they can derive from using your product or service.
Your product has to be alleviating a problem for them (more like a recurring problem), showing them the path to a better way with much comfort or a mix of both.
For example, a laundry business targeting the middle class is actually offering them convenience and free time, while making them feel good about their looks as they wear crisp laundered clothes.
The same principle applies to a manufacturer of blenders who saves moms the stress, energy and time of getting their tomato and pepper in puree form by using a blender rather than the traditional grinding stone.
Are you beginning to see the connection between convenience and the products you think you sell?
Any business that offers customers convenience in one way or the other through its products and services is sure to have loyal customers as man’s hierarchy of needs starts with attaining convenience in life.
Next after offering convenience is the concept of making the product affordable to the market you’re targeting, else, they would never be able to purchase your product.
No matter how much convenience you offer, how much they love the product, how much they desire to have it, if the price is not tailored to the purchasing power of the market you’re targeting, you’re set to lose out.
Evergreen products are reasonably priced, due to their recurring demand and so much more profit is made over the lifetime of the customer than on the first purchase.
Note that the affordability factor works as a double-edged sword. If its too costly, customers wouldn’t buy, if it also strikes them as too cheap, they might feel it’s inferior or not up to their class and in the same vein, walk away from your product.
Finding the balance between the value you’re offering, the price attached to it and the purchasing power of the target market you’re making the offer to make your product a hot seller any day.
Your customers want to feel good, all the time.
You don’t sell products that make them feel bad, that’s a no-no.
Once your customers can identify with a good and wonderful feeling by using your product or services, you’re sure to have returning customers over and over again.
Quick question: Does your product make customers feel happy? Do they feel good about themselves by using your products?
There is a direct correlation between feeling happy and the quality of one’s self-esteem, the happier you feel after using a product, the greater you feel about yourself and you would always anchor the feeling based on the use of the product.
This is to say that whenever you want to feel great, the first thing that comes to mind is the product you used that made you feel awesome, and guess what?
You’ll keep on using the product as long as it satisfies the desire for a wonderful feeling which you crave for.
- You don’t like it, return it for a full refund….
2. Try if free for 30 days….
Ever wonder why you keep seeing any of these two above phrases attached to products?
You’re right, its cause it works.
Every customer wants to be sure their decision is protected even after purchase. Nobody wants to hear stories when things get sour with the use of the product.
For your product to be a hot seller, you’ve got to offer buyer protection to your customers.
This strategy has proven to be so effective that every marketer uses it for their products as it ensures that the customer has no reason to doubt.
I’m sure you’ve had a transaction where you met one of the phrases above. Did you return the product?
Truth is, many people don’t get to return or ask for a refund, and even if they do, they’re only a minute fraction compared to the number of sales you’ve made already.
So yes, offer protection, and watch your sales skyrocket.
This is where consistency plays a big role in keeping your products and services evergreen and ever fresh in the eyes of your customers.
Can your customers count on your products’ consistency to always deliver? Can you be counted on to live up to your words concerning your services over and over? Would your product work well on the day of purchase and get spoilt the next day?
This is the litmus test of your products.
Especially for the upper middle class and the higher target markets, you need to be reliable for them to stay, as they don’t jump from one business provider to the other especially since they are mostly gotten via referrals.
Gain the confidence of your customers through the reliability of your products and services and watch your sales bloom month after month.
Now you know how to spot an evergreen product when you see it. To take this further, there are some niches that are evergreen in nature.
Here, the merchants are swimming in money as their products are always in demand.
These are niches that directly satisfy the inner cravings of mankind. They appeal to the ego, desires and dark sides of man.
When harnessed properly, anyone selling in an evergreen niche would always be smiling to the bank.
Examples of Evergreen Niches
There are four main Evergreen Niches, these are:
- Make money / Be your own boss
- Health / Fitness
- Self help / motivational
Make money / Be your own Boss
This niche addresses the financial desires of man. People want to carry the pride of having more than enough money to flaunt around, as this appeals to their ego, would help them make friends and look big in front of others, and give them the freedom to unleash their innermost desires.
On the other hand, a lot of people are sick and tired of their dead-end jobs and are seeking a way out. Getting your products to satisfy this niche would keep you smiling to the bank on a daily basis.
Do you know that a lot of people are seeking a way out of loneliness or their destructive relationships?
Many people grew up naïve and don’t know wat to say or how to approach personal and professional / business relationships and need your help.
Position yourself in this niche and you’ll be seen as a solution provider for life.
Health / Fitness
This is a very hot evergreen niche as a lot of people are seeking ways to keep fir and look younger.
On the other hand, some people are looking for ways to cure one ailment or the other affecting them. Some of these ailments are common to many and different solutions may have been tried out which didn’t work.
Get yourself authentic products and start selling in this niche because the demand is always greater than the supply here.
Self-help / Motivational
This niche appeals to man’s dark side – we are just outrightly lazy. Rather than outrightly studying, we’ll go for self-help books/courses that read something like this: Ace your JAMB scores with these simple study hack.
Tapping into products that appeal to man’s laziness would make you a king to your customers. They’ll always come back.
Fashion and Entertainment
Are they evergreen niches? Leave me your thoughts in the comments section below.